![]() ![]() In an effort to fix this problem (and save IGTV), Instagram has introduced the option to share a 1-minute preview of your IGTV video to your Instagram feed. It was a lot of work, and it didn’t seem like people really wanted to leave their Instagram feed to watch a video.įor example, our head of marketing received almost triple the views on the promo video in the feed for her IGTV video (650+ views), than she did on her actual IGTV video (270 views). To get views on your videos, you had to use captions on regular posts, or link your video on your stories and actively direct your followers to click over to IGTV. ![]() Previously, IGTV videos lived only in your IGTV channel, which made it a bit difficult to garner engagement and views. Additionally, Reels are only available on the Instagram app- so your desktop users may miss out on your content.How to Share IGTV Previews On Your Instagram Profile and Feed While it may be a great way to show putting together a charcuterie board it would not be a good option for a technical explanation. The downside of Reels is that they are designed for shorter content which means they are not ideal for relaying detailed information. ![]() The company says Reels is also now the biggest contributor to engagement growth on Instagram - meaning it is where people’s likes, comments, and shares are increasing the most. Meta recently announced that Reels is the “fastest-growing content format” on Facebook and Instagram - meaning that it’s growing more quickly than older features like Stories, Watch, and feed posts. High-performing Reels can help you attract new followers and even bring in new customers if you’re posting from a business profile. Like its competitor TikTok, the Reels feature is great for getting your content in front of a new audience. They are perfect for businesses that want to show off their products or services in a new and exciting way. Reels are designed for people who want to create fun, entertaining content. They are similar to posts, but they can be up to 30 seconds long and include music, effects, and other creative elements. Reels are a newer way of sharing content on Instagram. ![]()
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